The Family

We're a family. We build homes.

Not a startup, not a marketplace. One family building prefab ADUs 97% inside our own Salinas factory, then delivering them finished to your property.

Our family has always built. For decades we did residential construction across the Salinas Valley: renovations, remodels, and new homes from the ground up, through our previous company, the old-fashioned way, with our own hands and our own crews.

Then we started taking ADU projects, and one of them changed everything. We watched what a single small home did for one client's family: the space it opened up, the income it created, the people it brought back together. That was the moment we understood how much good these homes can do, and how many California families needed one. Kids priced out of living near their parents. Aging parents with nowhere to land. And every existing option failing them: slow, expensive site builds, opaque modular companies, contractors who disappeared mid-project.

The realization that followed built this company: if we moved the same traditional residential construction methods we'd used for decades into a climate-controlled factory, we could help more people, faster, without giving up an ounce of the craftsmanship. Our family began building prefab around 2018, and in January 2021, Cathy, Austin, and Joshua founded Framework First as equal partners, starting from scratch: no client list, nothing inherited but our own skills and the decades of building experience behind us. Eric, our co-founder and Craftsman Trainer, sets the craftsmanship standard. Austin, our COO, runs operations and the factory floor. Joshua, our CMO, runs marketing and advertising and built the technology and software behind the company. And Cathy, our CEO and co-founder, leads sales and sets the tone for every conversation, contract, and finish. You'll often meet her in person at the factory tour.

Today we build 97% of each home inside a climate-controlled Salinas factory, with stronger 2x6 exterior walls, then crane-deliver it to your property in a single day. Every price is all-inclusive, with a permitting budget built in along with plans, foundation, appliances, delivery, and inspections. Permit costs are set by your city or county, so they're property-specific and confirmed during your feasibility study.

40+

years of building experience

2x6

exterior wall standard

97%

of each home built indoors

4.9

stars on Google

Meet the Family

One family. 40+ years of building.

Cathy Canales CEO · Co-Founder

CEO · Co-Founder

Cathy Canales

The face of the company and the standard behind every conversation, contract, and finish. She leads sales, shapes the client experience from the first hello to the final walkthrough, and stays every client’s single point of contact from that first call to the day they get their keys. When you tour the factory in Salinas, you’ll often meet Cathy herself.

Meet Cathy
Eric Canales Craftsman Trainer

Craftsman Trainer

Eric Canales

Decades of framing, finishing, and teaching the trade across the Salinas Valley, long before Framework First existed. Every crew we field learned to build from him, he wrote the standards our factory still builds to, and every home that leaves the floor is held to the craftsmanship he refuses to lower.

Meet Eric
Austin Canales COO · Factory

COO · Factory

Austin Canales

Runs operations end to end: the factory floor, the build schedule, delivery logistics, crane day itself, and the final quality check on every home. Nothing leaves the building until it passes his checklist, and nothing gets delivered until he knows your lot is ready for it.

Meet Austin
Joshua Canales CMO · Marketing

CMO · Marketing

Joshua Canales

Runs marketing and advertising, and named the company and designed the FF mark. He also built the software behind it, including the client project dashboard, The Neighborhood (our CRM), and this website, plus the systems and automations that run our finance, HR, marketing, sales, and operations day to day. His campaigns have put Framework First in front of more than 50 million people across platforms.

Meet Joshua
“Everything we would have picked out was already in there.”
Richard & Maria · San Jose · 660 ft²

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Meet Us in Person

Come tour the factory where it all happens.

Tell us about your property below, and we'll follow up to book your factory tour or free property analysis, whichever fits where you are.

  • A shortlist of which models actually fit your lot
  • Honest flags on anything property-specific, like slope or septic
  • A clear next step, whether that is a factory tour or a feasibility study
  • No pressure, and no obligation

Once you submit, a real person on our team reviews your property and follows up within 1 to 2 business days to book your free 30-minute call. No call center, no drip campaign, just a conversation.

After we review your property, we'll invite you out to the factory, or send a member of our team to you, whichever fits your schedule better.

Building more than one? If you're a real estate developer or investor planning multiple units, let us know in the form. We offer better pricing at volume.